How To Be Successful in Business Marketing

Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing.

The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles.

Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers.

Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transaction between two or more businesses.

Business market (B2B) vs. Consumer marketing (B2C)

B2C marketing

Common Mistakes From Personal Branding

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn’t enough to define your brand.

Therefore, it’s very important to thoughtfully create a personal brand that truly shares who you are and what you stand for.

If a brand isn’t appealing to your audience or not genuine, it can repel customers. But the process of creating a brand can be intimidating for some.

So how do you avoid personal branding blunders when it comes to helping instead of harming your business?

Here’s the biggest personal branding mistakes to avoid:

1. Thinking you don’t need a Personal Brand

Whether you intentionally create a brand or not, every communication and experience you have with customers and potential customers is shaping your brand.

That’s why it’s critical to create a positive brand communication. If you don’t take time to define your brand, your message can get wishy washy. That lack of clarity will hurt your marketing efforts.

2. Using Copycat Branding.

Often when people start out in business they feel like imitating their top competitors is a good

How To Make Your Business Thrive

A new year is here and along with it comes a new set of goals and purpose for your business. The trends of the year are already heating up, and your company needs to form early adoption to ensure you make the most of these moneymaking opportunities. Consider investing in these trends of 2018 to help your business startup flourish throughout the year.

Local Advertising

Reaching your local customers has never been easier or more important as localized advertising takes this promotional activity to a whole new level. Through advanced search engine optimization (SEO) techniques, you are able to make your business startup visible to the exact base of customers that have interest in your product. Using local landing pages, city keyword search terms, and the use of pages such as Google MyBusiness, you can allow your company to be found by those that are searching for a business near them. This personalized approach to reaching customers is hot for 2018 and is a sound way to market your business throughout the year.

Advanced Technologies

Hardly a day goes by without a mention of artificial intelligence (AI), machine

Trends For Digital Marketing Nowadays

Jameson General Store was a historical treasure in the small North Carolina Community. Jim Jameson, the owner, had been part of the family legacy over 100 years old. The company had seen bad times, including The Great Depression. However, their hard work and customer loyalty had sustained the company’s success.

Even when a neighboring community got its Walmart’s Marketplace Store, their customers remained loyal. Jim did not believe in utilizing online advertising and social media platforms. He believed that these activities were only a fad. Yet, their customers gradually started shopping online because Jameson General Store was limited in its product offerings.

In fact, most of the business that Jameson Store lost was not to local competitors, but online sellers. Jim was adamant about resisting the temptation about shopping online. Yet, when he saw his own 10-year-old grandson purchase a difficult item to locate in the area online at significant costs, Jim had to ponder his current marketing strategy with the changing landscape in the nation.

Today’s customers can purchase a variety of items online with minimum effort. Given this scenario, brick and mortar companies are fighting to stay alive with the fierce internet competition. According to a 2017 survey conducted

Technology Tips You Should Know For Small Business

You may be the CEO of a new business with a lot of requests from clients or you may be an IT professional at a small firm where new infrastructure is required. No matter what position you are on right now, you need advanced technology solutions. However, you may want to keep in mind that installing and maintaining new systems can pose a challenge. So, you have to be ready to deal with this challenge. One way is to hire a dedicated employee or outsource the tasks to a good team of professionals. Given below are a few tips that can be used to organize remote tech support.

Identifying the results

First of all, what you need to do is identify your desired results. It’s important to keep in mind that each small business has its own requirements as far as tech support is concerned. So, it’s a good idea to decide on what you want to achieve. Moreover, you may want to find out about the technical issues that you may encounter. For instance, your requirements may be different if your area gets regular power outages.

Your next step is to make a list of your main IT tasks and the desired

Getting Rid Fear When Starting Business

Self-doubt, uncertainty and fear are all emotions that can impact a person’s ability to start-up a new business. Many entrepreneurs feel the pressure of investors, partners and employees relying on them. In order to overcome the mental roadblocks that can slow progress, there needs to be a wholehearted commitment in every area of building a successful business.

Here are a few things to consider in the process of starting a business:

Set attainable goals

A first step to starting a successful business is to create an overall company mission, which is then broken down into a series of achievable tasks. These small tasks can be used much like stepping-stones in the process of reaching the final target. Plus, this will make the process of starting a business seem less intimidating and also gives a clear outline of the work that needs to be completed as the business grows.

Also, in the early stages of starting the business it isn’t necessary to be a perfectionist. Start to set-up a professional looking website and test the service or product. Any fine tuning can be completed before the service is finally launched to the public.

Build up a solid foundation

Building a solid foundation and passionate community is essential

All About Office Service As Freelancer

Freelancers, or virtual assistants, provide the services which many firms, particularly small or medium enterprises (SMEs) and businesses in the early stages of their development, need but cannot always afford on a full-time salaried basis. By paying for those services as and when they need them, they are effectively sharing the wage bill with the freelancer’s other customers. It is an arrangement which suits everybody involved, and from which everyone benefits.

Some of the services which can be undertaken remotely by a contracted freelancer are ones which may otherwise have been beyond the means of a small business owner. Not every entrepreneur can afford to hire a personal assistant, for example, but by outsourcing the work of a PA it is sometimes possible to have such services provided on demand, saving both on the wage bill and on the expense of unproductive employee retention during periods of relative inactivity. By using resources such as People Per Hour, where freelancers can offer their services and businesses can look for help, a match can quickly be made.

The International Virtual Assistants’ Association even operates its own members directory as a useful tool for companies who are looking for some help.

Concentrate on Building Your Business


Steps To Saving Your Marketing Budget

For anyone who runs their own business, there is always a combination of emotions that makes launching both the most exhilarating moment of your life, as well as the most nauseating thing you’ve ever experienced. As time goes on, you find that while you are enjoying some success because of the curiosity factor, you aren’t finding the success you wish you could get, and this is where customer segmentation can make the biggest difference in the world.

Customer segmentation, in and of itself, is really nothing more than splitting your customer base into specific groups and marketing directly to said groups. Seems simple, right? Well, if you don’t know how to make this happen, you’re likely missing out on the success you feel you should have.

There is one more wrench to throw into things and that is how you’ve managed your marketing budget. Marketing costs money and time, two of the most valuable resources you have. It also takes dedication to making it all work, which means you’re likely taking time away from other important areas in running your business. If you’re only “sort of” working on your marketing and “kind of” investing in some customer outreach, you’re in some trouble.


Marketing Tricks You Should Know

We all know the figures; how almost five out of every six new businesses fail within the first few years.

I’ve just completed a video on how small business owners can double or triple their sales, by addressing just three common challenges, and marketing is one of them.

So, if you are finalizing your marketing plans for 2018, STOP, don’t commit to spend a penny until you read this to see if you are spending your money effectively.

Most small business owners are experts in their business, but not experts in marketing, and so many don’t appreciate the difference between STRATEGIC MARKETING and TACTICAL MARKETING.

Strategic marketing is the content of your message. It’s what you say and how you say it, including the concepts that you choose to focus on, the words and images you use to communicate those concepts, and the tone in which the message is delivered.

Tactical marketing on the other hand, has to do with the execution of the strategic marketing, such as placing ads, brochures, building a website, attending trade shows, social media etc.

If I ask a business owner about their marketing plan, the answer almost always comes back in terms of tactical marketing. But these are the tools

Another Ways From Giving Discounts

Bundling is the process of grouping together certain products to create ‘packages’ which are then sold to clients. When you do this, you completely eliminate the biggest complaint small business owners have these days competing on price.

Bundling removes price from the equation by creating an “apples to oranges” comparison. You have to remember that customers today shop value NOT PRICE! Unfortunately, small businesses are LOUSY at conveying their “value proposition” so, therefore, price becomes the only value proposition left to consumers.

The real key to success in marketing is to offer more value than your competition. Prospects will pay twice the price if they believe they’re receiving four times more value. Unfortunately, most businesses in a vain attempt to increase their value begin to offer discounts, and that often destroys their margins. Did you know if some businesses discount their price by a mere 10% they now have to sell 50% more to break even?

Groupons are a popular way to generate traffic especially to restaurants, while effective at bringing customers, they have many disadvantages. Here are a few.

1. Splitting the revenue with Groupon
2. Customers go from one Groupon to the next
3. Too many customers at one time resulting in

Little Stuff But Have Big Impact

Every year, many of us make resolutions, new goals, and otherwise decide to change things up personally and professionally. Often, we consider making huge changes that sound good on paper but we haven’t devised a plan to get from where we are now to where we want to go. Big changes are great, but don’t forget the “small stuff.”

And when I say “small stuff,” I’m talking about those details that can have a major impact on getting you moving toward your big goals. If you have a goal, for example, of attracting 50 new clients in 30 days, you had better have a plan of action in place to make it happen. And you’ll want to have those small details perfected. Here’s my top 5 to check out.

#1. Your Headshot

According to, if you don’t want to look out of touch, you must have a modern headshot. That means not only having a photo that actually looks like you, but your pose and the background can have a huge impact on your credibility.

#2. Your Bio

When was the last time you read your own bio or professional profile? What’s changed since it was first uploaded to your Web site? What impact

Understanding About Electronic Commerce

Entrepreneurs, now more than ever, should be steering their businesses in the direction of online retailing. Today we are living in a digital age where consumers are gravitating towards the convenience of online purchasing. Although retailers are still receiving heavy foot traffic in their stores, many are improving sales by promoting their online business.

Entrepreneurs who are involved in start-ups should consider focusing their business towards an online store, rather than confining their company to a building. The internet can reach more consumers and could also allow businesses to have larger inventories. Providing consumers with a larger selection can lead to an increase in sales and having fewer physical locations can reduce the amount of money spent on overhead, thus increasing profit. Entrepreneurs with existing companies should also put more effort into their website for the same reasons. Many retailers also utilize promotional emails to draw customers to their site. These promotions are a way of reminding customers of their business and keeping the company front of mind. The website can also create a communication line between the company and the consumer. Customers may leave reviews on product and send feedback to the business, which could influence or encourage others to

Tips For Making You More Successful

But no matter what you consider to be successful, there are some habits that will help you to get there. We’re going to discuss five of them in this article. Not only are these habits extremely helpful in becoming successful at business and life in general, they are also easy to incorporate into your life – so easy, that you can start using them tomorrow if you want.

Get Up Earlier

One of the things that you can do to be more successful is to give yourself more time to work on stuff. That can be easily done by getting up an hour earlier. Some of the world’s most successful people aren’t morning people at all, but they get up early to get things accomplished.

Learn Something Useful

You can also start learning something that will help you to be more successful in the future. This might be how to budget better, how to improve your credit, or a brand new skill that you think might be useful later. Make a list of things that you think you’ll need to know to be successful and choose one.

Save Money

Another great way to prepare for future success is to save money. Think about saving several times

All About Inspirational Business Ideas

You just have to know how to become open to inspiration and then figure out how to recognize that inspiration when it does come along.

The first thing that you’ll need to do is get rid of your preconceived notions. That is much easier said than done, but it is possible. You’ll start with identifying your preconceptions and determining which of them might keep you from being open to an idea when it comes along. Then, get rid of that assumption entirely. This way, you have nothing blocking the path if a good idea should come along.

Next, you’ll need to start paying more attention to your surroundings. It is very easy to become so used to your regular routine that you don’t notice the things around you. But those things are going to be what inspires your business ideas. As you go about your daily life, look for things that are related to business. In particular, look for niches that have to be filled, for needs that are not being met. These are where you will find the best business ideas.

You also have to know how to recognize the good ideas and sift out the bad ones. This requires that you

The Reason CRM Could Be Your Solution For Your Business

This is an undeniable fact that in today’s technologically progressive era, the business market is extremely competing. To survive successfully in such a vying business market, you need to stand out from the crowd by making an impressive brand value. Building a brand value for a business is not a piece of cake! It is a pretty much lengthy process. It not only engages the sales or the marketing department but involves each entity of an organisation as well.

You might know the CRM software as a tool that can track as well as manage leads effortlessly. However, a potent CRM software is capable of more than that. Here, in this article, you would get a detailed guide on how dynamic CRM solutions can benefit your business and can help you to build a strong brand value.

CRM Offers Consistency

One of the most crucial steps in the process of brand building is offering the customers remarkable consistency. All the facts that you publish or say about the brand should keep its consistency across all the channels and platforms. Any small amount of disparity in the fact can hamper the brand value. With the help of a potent CRM solution, you can easily

Steps To Make Interesting Promo For Your Business

Consumers love to receive travel promotional items, they give them a convenience they can count on when they go out of town for work or for business. However, this is also an amazing marketing opportunity for you. Every person they see as they go about their travel plans can see your information too. This can bring you plenty of new customers without much effort.

There are quite a few travel promotional items you can consider, and they all offer value. Think about the budget you would like to spend and how you will distribute these items to those recipients. No matter which items you select, they need to be well made, your information needs to be easy to see, and you need an excellent provider to help you create them.

Try to keep these items eco-friendly because that send out a strong message about what your business view is on it. You don’t want the value of the marketing to be lost of the fact that you don’t have eco-friendly products out there. Your efforts could encourage more people to go that route. It can also encourage people to use those products as they fit their own views.

Tote Bags

One of the best

How To Keep Your Business With Digital Identity

Nearly half the world has internet access, which provides a gateway for small businesses to now enter a global market. It is more important than ever before that businesses not only have a digital identity, but one that is present and relevant. In many cases, the digital identity will impact the success and longevity of a business. Here are five tips to consider when establishing your digital identity or enhancing your presence via social media platforms.

1. Research Platforms
Research the platform(s) you are considering, and the primary audience engaged with the platform. User demographics can be easily found for notable platforms. Due diligence in understanding the nuances of each platform is integral to your success. Do not simply learn about the demographics, you should also learn about the common trends and behaviors of the users. How often do users login daily versus monthly or weekly? How long does the average user stay logged in during a single sign-in? When using the platform, what features of the platform are used most? Are users more drawn to posts, updates, videos, or graphics? The answers to those questions and others, will assist in determining when a platform is appropriate for your business or

All About Financial Fraud

Business fraud can have a monumental impact on an organization. There are many types of fraud that go by different names, such as financial statement fraud, bribery and corruption and asset misappropriation. It is often the case that fraud instigated by an employee will involve more than one type of fraud. Also, business fraud is not always easy to detect because it does not always show up in a company’s official accounts system. In general, the most typical way to detect this type of fraud is by receiving a tip from an employee, a customer, or an outside vendor.

Here is an overview of the different financial fraud in business:

Asset misappropriation

Asset misappropriation is the type of fraud that involves a member of staff who uses their position to take from their employers. This fraud is often committed by those trusted to manage the interests and assets of a company, which can include board members, employees or directors.

This type of fraud activity can include theft of company formulas, patents, or sensitive data, theft of credit notes or vouchers, inventory theft, theft of money or check forgery.

Any company that suffers from asset misappropriation will experience cash flow issues in some form. Plus, it

How To Avoid Lies From Your Team

I was recently reminded of a story about Alan Mulally. One September in 2006, he walked into the offices of the legendary car manufacturer, Ford Motor Company, to assume the role of president and CEO. Before this point, he had been the chief that turned Boeing around from lackluster performance, and Ford was hoping he would deliver the same kind of magic to Ford.

At the time, Ford was on the brink of bankruptcy and things were grim for the American auto-maker. As he reflected in a subsequent interview, “In September ’06, when I arrived, the first forecast I saw for profitability was a $17 billion loss. And we achieved it.”*

Remarkably, the first meeting he had with his senior team produced a different picture for Mulally. During the meeting, Mulally patiently sat through presentations where senior company executives presented reports that looked great. Everyone, it seemed, was hitting their targets. He couldn’t believe it.

He then reminded them that they had wholly succeeded–at losing billions of dollars.

He then asked them to try again.


Finally, one executive spoke up and began to provide Mulally with the less than rosy picture, which happened to be the real and raw truth. The executive then asked for

How To Engage Customer With Email

Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing to deliver a more personalized message to smaller groups of individuals. Personalization can be a labor intensive process. However, software automation does much of the work for you rapidly and efficiently.

Email marketing is one of the most effective marketing tools for many businesses. Consumers prefer to receive permission-based marketing communications through email. Email Marketing is also a way to reinforce relationships through special offers or bonus content and to keep your product or service top-of-mind.

This is particularly useful when email marketing, which you can make more effective by segmenting your lists according to individual behaviors, and then engaging each segment with personalized emails. Part of grouping customers for targeted email marketing involves knowing their calculated lifetime value (CLV). It computes how many customers you have, the average dollar for every sale, and other factors. By coming up with your CLV, you can predict the average value of your customers should you keep them around.

Retaining these customers can be done through