Common Mistakes From Personal Branding

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn’t enough to define your brand.

Therefore, it’s very important to thoughtfully create a personal brand that truly shares who you are and what you stand for.

If a brand isn’t appealing to your audience or not genuine, it can repel customers. But the process of creating a brand can be intimidating for some.

So how do you avoid personal branding blunders when it comes to helping instead of harming your business?

Here’s the biggest personal branding mistakes to avoid:

1. Thinking you don’t need a Personal Brand

Whether you intentionally create a brand or not, every communication and experience you have with customers and potential customers is shaping your brand.

That’s why it’s critical to create a positive brand communication. If you don’t take time to define your brand, your message can get wishy washy. That lack of clarity will hurt your marketing efforts.

2. Using Copycat Branding.

Often when people start out in business they feel like imitating their top competitors is a good idea. Don’t imitate, instead innovate.

Accentuate what makes you unique. Differentiate yourself. Show why your differences make you a better choice.

Do this by creating signature systems, products and messaging that sets you apart.

3. Not Being Authentic.

Some people take a dress-up approach to branding. They feel like they must be something they are not in order to attract customers.

Authenticity in marketing matters more than ever before. Being honest and transparent builds trust.

A brand should be genuine and always maintain consistent messaging that is in alignment with your personality and brand.

4. Lacking Consistency.

Your personal brand promise and message should be clear with every communication.

The more consistent your brand is, the stronger it will attract followers. So as you write blog posts, eBooks and social media posts etc., make sure the thoughts, opinions and information shared is consistent with your personal brand.

Every communication should reflect your brand personality and values.

5. Not Writing Your Own Stuff.

Content marketing helps you develop leadership in your industry. Your fans want to hear from you – not the same old thing that everyone else is writing.

Every time you write it’s a communication that builds a relationship with your followers. They experience your personality and voice. Make time to write your own tips, checklists, guides and freebies for your content marketing efforts.

Writing unique articles also boost your website SEO.

6. Not Defining Your Niche.

No business can be all things to all people. It’s really important to define your target market. Period.

The more narrowly you can define your target market the better; otherwise, you risk confusing your customers and you’ll have a harder time attracting the right kind of clientele that you want to serve most.

7. Not Loving Your Tribe.

Your tribe is a group of people where an unconditional love and connection exists.

Raving fans will tell the world how amazing you are. That’s why it’s important to give special treatment to your tribe.

Find your tribe. Love them hard. Give them special offers. Allow them behind the scene’s peaks. Share advanced notice about things coming down the pipes.

8. Forgetting Quality and Professionalism.

The Internet knows all so if you make a mistake, someone’s going to catch it.

When you send a newsletter with typos or broken links it reflects poorly on your brand. When your customer has a problem and calls customer service, they want their issue resolved.

Pay special attention to your appearance. Watch the language you share on social media. Your demeanour should be humble not arrogant. Display ethical behaviour when attending public events. Answer the phone professionally.

Take these lessons to heart and keep them at the core of your personal branding strategy. Even if you feel good about your branding efforts, it’s smart to step back and take a look at your existing strategy and double-down your efforts to protect your personal brand.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

The Reason CRM Could Be Your Solution For Your Business

This is an undeniable fact that in today’s technologically progressive era, the business market is extremely competing. To survive successfully in such a vying business market, you need to stand out from the crowd by making an impressive brand value. Building a brand value for a business is not a piece of cake! It is a pretty much lengthy process. It not only engages the sales or the marketing department but involves each entity of an organisation as well.

You might know the CRM software as a tool that can track as well as manage leads effortlessly. However, a potent CRM software is capable of more than that. Here, in this article, you would get a detailed guide on how dynamic CRM solutions can benefit your business and can help you to build a strong brand value.

CRM Offers Consistency

One of the most crucial steps in the process of brand building is offering the customers remarkable consistency. All the facts that you publish or say about the brand should keep its consistency across all the channels and platforms. Any small amount of disparity in the fact can hamper the brand value. With the help of a potent CRM solution, you can easily track all type of communications between the customers and your business. If all of your business channels become able to send out notifications and alerts to the masses at the proper and right time without making any fault, that would not only bring your business prospects but obviously would increase your business brand value.

It Differentiates the Brand

You already know that in today’s scenario, if you can’t offer something special, something unique to your customers, surviving in the competing business market becomes pretty much tough. Hence, while offering any service or any offer to the customers, you need to make sure that you are offering it with the right personalised touch. How can you do that? Well, A dynamic and effective CRM software can give you a detailed insight into each customer’s preferences that would help you to understand them better. Thus, you can reach your customers with more personalised touch.

CRM Helps to Grow Brand Evangelists

The better your relationship with the customers, the better your business can grow. You need to understand that the customers are the most important aspect of any business to become successful, to flourish. Apart from accumulating new customers, retaining the existing customers is equally important. As an effective CRM software can give you a better overview of customer’s preferences, it becomes easier for you to interact with the customers. You can instantly give them a solution to their respective queries. If the customers become satisfied with your products and services, the loyalty rate increases along with the brand value of your business.

Thus, a robust and potent CRM solution can help you to transform your business and lead it to the path of success making sure your brand value boosts in the market.

Steps To Make Interesting Promo For Your Business

Consumers love to receive travel promotional items, they give them a convenience they can count on when they go out of town for work or for business. However, this is also an amazing marketing opportunity for you. Every person they see as they go about their travel plans can see your information too. This can bring you plenty of new customers without much effort.

There are quite a few travel promotional items you can consider, and they all offer value. Think about the budget you would like to spend and how you will distribute these items to those recipients. No matter which items you select, they need to be well made, your information needs to be easy to see, and you need an excellent provider to help you create them.

Try to keep these items eco-friendly because that send out a strong message about what your business view is on it. You don’t want the value of the marketing to be lost of the fact that you don’t have eco-friendly products out there. Your efforts could encourage more people to go that route. It can also encourage people to use those products as they fit their own views.

Tote Bags

One of the best concepts for travel promotional items is to go with a tote bag. It is easy enough for people to toss a few items into such a bag and take it with them. They may have a laptop or other mobile device in there they wish to take on a plan with them. They may include a book and a few snack items. The benefit of this is it is a larger type of travel promotional items.

That means you have more room to be able to share your business information on. It also means the writing can be larger than with some of the smaller items you have to pick from. Others who see the person with the tote don’t have to be very close at all in order to see it and read what it says. This can help you to reach people easily. It gives them brand recognition too.

You have quite a few options with the bag category too. You don’t necessarily have to go with a tote style. You can also offer the messenger bag option or even a duffle bag. Think about your core audience and what you feel they would find the most value with. Remember, the product only works if they use it when they travel, not if it sits in their closet!

Travel Mugs

On the go often means taking along a drink with you. Travel mugs are a wonderful choice for travel promotional items. People like to have a drink close to them, and taking what they want sure beats buying it later on. Make sure the item can be easily cleaned and it is made from quality materials. You also want to make you pick a convenient size to fit most cup holders.

This is one of the most popular of the travel promotional items because it does work. It is also cost effective. However, you need to make sure the writing isn’t going to rub off with washing or even running it through a dishwasher. If that happens, then the value of the marketing is no longer there. Talk to the provider to see what they offer to safeguard against such an issue.

Think about items that will be wonderful to share and also easy to get your business information on. This can be a wonderful way to get more people interested in what you offer. It also serves as a remind to previous buyers about what you offer.

How To Keep Your Business With Digital Identity

Nearly half the world has internet access, which provides a gateway for small businesses to now enter a global market. It is more important than ever before that businesses not only have a digital identity, but one that is present and relevant. In many cases, the digital identity will impact the success and longevity of a business. Here are five tips to consider when establishing your digital identity or enhancing your presence via social media platforms.

1. Research Platforms
Research the platform(s) you are considering, and the primary audience engaged with the platform. User demographics can be easily found for notable platforms. Due diligence in understanding the nuances of each platform is integral to your success. Do not simply learn about the demographics, you should also learn about the common trends and behaviors of the users. How often do users login daily versus monthly or weekly? How long does the average user stay logged in during a single sign-in? When using the platform, what features of the platform are used most? Are users more drawn to posts, updates, videos, or graphics? The answers to those questions and others, will assist in determining when a platform is appropriate for your business or personal brand, as well as how you can use the platform to its full potential.

Once a platform is chosen, exploring analytics options to track who and how people are engaging with you or your business is highly recommended. Many platforms will provide a range of analytics for free to all users, and have options to enhance the type and amount of information tracked. Free analytics, provided by the platform are robust in the information provided to users.

2. Know Your Purpose
While the platform may be a current trendy option, that cannot not be the sole purpose for a business to utilize the application. Some businesses will use certain platforms to be strictly informational and serve as one-way communication to their consumers, like utility companies.

In most scenarios it is in the best interest not to, but some businesses may choose to link their social media accounts, so that the same post will appear on multiple platforms. It sounds good in theory, but as you learned in step one, different platforms have varying demographics and behaviors. The deliverable needs to be presented in a way that resonates with users and aligns with the trends or behaviors of the platform in use. The appearance of being present and in the moment, is integral to the establishment of your digital identity. Often, viewers can see if a post was made from another platform and will choose to disengage with the content presented.

Expansion of consumer base is another common purpose for establishing a digital identity. The demographics of a specific platform are typically easily accessible, and can be used to target a new consumer audience. Businesses will also consider ways to enhance public relations through their digital identity. Professional sports teams and organizations may select to highlight their engagement with community and fans domestically and globally.

3. Voice and Content
Once you have selected the platform(s) of choice, consider your content and voice. The beauty of social media is that it allows people to be tangible and engage with others. Consider how you want to interact with your viewers and potential consumers. What type of content should you share and how often? Social media generally is most effective as moments are happening or shortly after. Limited posts or interaction with others generally will lead to a downtrend in followers and engagement.

Social media marketing campaigns and hashtags serve a dual purpose. Both are great ways to drive content that can be shared, and attract new users to your digital presence. The other way it should be used is to conduct market research within the norms or social activity of the platform. Voice is extremely important because it represents your digital personality. Explore your timeline or news feed to explore users that have an engaging voice. Consider being informative, diverse in content, and providing a selective amount of individuality. Voice and content should give the illusion that user interaction is with a person instead of an office or corporation.

4. Brand Alignment
Purpose, voice, content, and platform(s) of choice should align with your overall brand. Your brand is a holistic development strategy for the success of your business over an extended period. Digital identity is just one of the many components that comprise a brand. Colors, content, voice, shapes, sounds, logos, typography, and a host of other elements are all things that should be considered when establishing your brand and digital identity. Brand recognition is key! Think about major brands or fast food companies. Regardless of how and where their content is delivered, the viewer or user at some point recognizes the brand, whether it be by sounds, logos, colors, or other features.

5. Be Creative
Innovation is almost a necessity for the success of your business and its relevance. As technology continues to advance, so will your business’ digital presence. Be mindful of the integral components, mentioned in steps one through four, which comprise your digital framework: platform(s), purpose, voice, content, and overall brand. Be open and willing to explore new platforms, and options within them, for the betterment of your business. Regular evaluation of your digital identity is essential to ensure that it is consistent and relevant to current standards. Explore effective ways to engage with your viewers and consumers that your competitors have not. Being an entrepreneur requires taking a certain amount of risk, and so will establishing a successful digital identity.

Technology is disruptive behavior that attempts to satisfy a want or need. It is no wonder that social media platforms are forever changing. The difficulty as an entrepreneur is identifying which platforms will set global or domestic trends over time and when that will happen. In my experience, small businesses and numerous entrepreneurs struggle to establish their digital identity, especially as popular trends change over time. Large companies generally will have branding, communications, or marketing departments that can better assess which trends are worth committing to and for how long. Countless individuals and businesses will struggle to reach the full potential of their digital identity.